Our_journey – Fashion Habit | Can’t Shake It.

Wear your conviction

Fashion isn’t just about what you wear; it’s the loudest way to introduce yourself without speaking a single word.

The Brand Manifesto

24 January 2015

Brand Establishment & Humble Beginnings

our journey officially began. We didn’t start in a high-tech fashion studio; we started in a gritty, repurposed workshop with a singular vision and a raw setup. Armed with just 5 mechanical screw machines and a handful of manual screw handlers, we set out to do something radically different: reborn old, discarded clothes into high-durability, rugged streetwear. Every seam was secured with industrial precision, setting the foundational blueprint for the unapologetic aesthetic we wear today.

18 October 2019

The First Signature Collection & Local Cult Following

After three years of relentless trial, error, and fine-tuning our unique manufacturing process, we outgrew the original workshop. In 2018, we launched our first standalone commercial collection, fusing mechanical grit with modern silhouettes. The local creative community took notice. What started as an experimental hardware-and-textile operation transformed into a cult-favorite local brand, proving that clothing built with conviction always finds its audience.

21 June 2021

Digital Evolution & Sustainable Scale

The demand for our unique textures couldn’t be sustained by manual machinery alone. We took a massive leap forward by digitizing our operations and upgrading to custom-engineered, automated knitting and riveting systems. While the technology evolved, the core philosophy remained untouched. We expanded our digital footprint globally, bringing our signature “reborn” textile philosophy to thousands of doorsteps worldwide while keeping our carbon footprint strictly minimized.

11 may 2024

The Global Stage & Collaborative Rebellion

Nearly a decade after spinning our first thread, 2024 marked our arrival on the global fashion stage. We opened our very first immersive flagship experiential stores in major fashion capitals, giving our community a physical space to feel the heavy textures and weight of our garments. This year also sparked major collaborative crossovers with underground artists and high-fashion icons alike, cementing our brand as a bridge between industrial heritage and luxury streetwear.

1 January 2027

Our Plans For Future

Today, we look back at our five original screw handlers with immense pride as we pioneer the next frontier of clothing. In 2027, we officially achieved a fully closed-loop circular production cycle. Every piece we make is engineered to be worn for a lifetime, returned, and entirely reborn into the next generation of style. We aren’t just making clothing anymore; we are building an enduring legacy of sustainable, bulletproof fashion.